AI Agent for Conversation Analysis and Lead Qualification

More Revenue from Phone Leads

Automatically analyze phone calls using AI. Identify qualified leads, focus on revenue rather than the number of calls, and optimize campaigns with better data.

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Call tracking illustration linked to advertising campaigns

Very satisfied. It offers additional insights with which I can better substantiate the added value of SEA campaigns. Good and fast support and excellent price/quality ratio. Recommended.

5.0

Erwin

Adsposure

What is the AI Agent?

YesWeTrack’s AI Agent automatically analyzes phone calls and determines which ones are truly valuable to your business. After each phone call, the recording is transcribed into text, and the AI then analyzes the content based on preset criteria.

This not only gives you insight into how many calls you receive, but more importantly, which calls lead to qualified leads, appointments, and revenue.

Among other things, the AI Agent can identify purchase intent, summarize conversations, assess lead quality, and automatically assign labels to each conversation.

See which conversations generate revenue

Call tracking with calls per campaign in Google Ads and social ads

How Does AI Conversation Analysis Work?

Step 1

The conversation will be recorded and transcribed

Every call is automatically recorded and converted into a complete transcript that can be analyzed by AI.

Step 2

Content Analysis

The content of the conversation is analyzed for topics, intent, and commercial value.

Step 3

Automatic Lead Qualification

Based on your criteria, the AI determines whether it is a qualified lead, an appointment, a sale, or a conversation with no commercial value.

Step 4

Insight and Optimization

The results are displayed in the dashboard and can be forwarded to Google Ads, Meta, and CRM systems for further optimization.

Focus on meaningful conversations

Many companies optimize their campaigns based on the number of calls. But not every call is from a potential customer. An existing customer, a wrong number, or a general inquiry often counts just as much as a new lead.

As a result, there is a lack of insight into which campaigns actually generate qualified leads and revenue.

Run campaigns based on actual lead quality
Avoid wasting your advertising budget
See which conversations generate revenue
Optimize for high-value leads

Illustration of dynamic call tracking telephone conversions

Connect AI conversation analysis with your marketing tools

The AI Agent automatically analyzes every phone call and enriches it with valuable insights. Qualified leads, appointments, and revenue figures can then be automatically forwarded to advertising platforms, CRM systems, and other tools.

As a result, Google Ads, Meta, and other platforms have access to better data, allowing them to optimize campaigns based on the conversations that actually generate revenue.

Call tracking with Google Ads, Meta, LinkedIn, and other advertising platforms

Not a standard AI solution

Not every phone call has the same value. For a plumber, an urgent request can be a valuable lead, while a store wants to know which calls lead to an order or purchase.

That’s why YesWeTrack’s AI Agent doesn’t rely on standard rules. We tailor the evaluation to your business, customer journey, and commercial goals. This way, the AI knows exactly which conversations are important and which are less relevant.

This gives you insights tailored to your organization, rather than generic reports that aren't very useful.

Customized Evaluation Criteria
Tailored to your industry
Recognize the right signs
Insights You Can Use

in 5 Steps with your AI Agent

1

Step 1

Intake & Assessment

During the intake, we take a deep dive into your business and customer journey. We determine which conversations have commercial value and which signals are important to recognize. Based on this, we configure the AI Agent so that it aligns with your goals and sales process.

2

Step 2

Configure the AI Agent

Based on the intake, we configure the AI Agent. We determine which tags need to be recognized, which conversations are classified as qualified leads, and which criteria are used to assess the quality of conversations.

3

Step 3

Integration with Your Systems

Next, we integrate the AI Agent with the tools you use every day—such as Google Ads, Meta, Microsoft Ads, CRM systems, or other software. This ensures that valuable conversation insights are automatically forwarded to the appropriate platforms.

4

Step 4

Optimizing Lead Quality

Once the first calls have been analyzed, you’ll immediately gain insight into the quality of your phone leads. From that point on, you can optimize your campaigns to focus on qualified leads, appointments, and revenue—rather than just the number of calls.

5

Step 5

Fine-Tuning the AI Agent

As we analyze more conversations, we can further refine the AI Agent. We optimize evaluation criteria, add new labels, and ensure that the analyses are increasingly aligned with your organization and objectives.

Proven in practice

Dynamic Call Tracking

How Anti Pest Control switched to smart, low-cost Call Tracking

When the cost of their previous Call Tracking became too extreme, Anti Pest Control started looking for an alternative. Through YesWeTrack, they found not only a more affordable package, but also a smarter way of working.

-65%

Cost savings

100%

AI rating

Starter AI Agent

€

25

/ month

80 calls included
AI Conversation Analysis
Lead Qualification & AI Labels
Call Recordings & Dashboard
Google Ads integration

Schedule an intake Contact us

This package can be cancelled on a monthly basis

Growth AI Agent

€

49

/ month

200 calls included
AI Conversation Analysis
Lead Qualification & AI Labels
Meeting Summaries
Google Ads, Meta, Microsoft, and webhook integration

Schedule an intake Contact us

This package can be cancelled on a monthly basis

Most chosen

Custom AI Agent

from €

89

/ month

Unlimited customization
AI Conversation Analysis
Customized Evaluation Criteria
CRM Integrations
Sending Offline Conversions
Revenue per phone call
AI Coaching & Conversation Insights
Advanced Automation

Schedule an intake Contact us

This package can be cancelled on a monthly basis

FAQs

: AI call analysis is the automatic analysis of phone calls using artificial intelligence. The AI listens to recordings of calls, transcribes them into text, and evaluates the content based on predefined criteria.

This gives you insight into the quality of phone calls, the caller's intent, and the calls that actually contribute to new customers and revenue.
: The AI analyzes the content of the conversation and evaluates it based on criteria that align with your business. Examples include purchase intent, a request for a quote, scheduling an appointment, or a confirmed sale.
: Yes. The results of the AI analysis can be automatically forwarded to Google Ads.

This allows you to optimize campaigns based on qualified leads, appointments, or even revenue generated from phone calls, rather than just the number of calls.

In addition, integrations with Meta Ads, Microsoft Ads, and other marketing platforms are also possible.
: Yes. You can listen to all recorded phone calls from the dashboard.

You'll also have access to call recordings, transcripts, summaries, and the AI Agent's assessment. This way, you'll always know what was discussed during a call.
: Yes. Every organization has a different definition of a valuable lead.

That’s why the evaluation criteria can be tailored to your company, industry, and customer journey. This way, the AI Agent is trained to evaluate conversations based on the characteristics that matter most to your organization.
: In many cases, yes.

The AI Agent can be integrated with various CRM systems and other business software. In addition, there are options for custom integrations via APIs and webhooks.

Please contact us to discuss the options for your CRM system.
: Yes. When combined with CRM integrations and offline conversion tracking, revenue figures can be linked to phone calls.

This will give you insight into which campaigns, keywords, and advertising channels are actually generating revenue through phone leads.
: Yes. The AI Agent can be configured in accordance with applicable privacy laws and GDPR guidelines.

In addition, we work with you to determine what data will be processed, how long it will be stored, and what information will be transferred to external systems. This ensures that your implementation remains compliant and future-proof.
: Yes. Call Tracking forms the basis of AI call analysis.

In order to record, transcribe, and analyze phone calls, calls must first Call Tracking logged via Call Tracking . The AI Agent therefore functions as an extension of YesWeTrack’s Call Tracking .
: AI call analysis is ideal for organizations that derive significant value from phone leads.

For example:

Installation Companies

Insulation Companies

Plumbers

Roofers

Pest Control

Marketing Agencies

Lead Generation Companies

Local service providers

AI-powered call analysis provides valuable insights, especially when phone calls play a key role in the sales process.

Find out which phone calls generate revenue

Automated Lead Qualification with AI
Insight into Revenue from Phone Calls
Integrations with Google Ads, Meta, and CRMs
Tailored to your business and customer journey

Schedule an intake

or call Roger: +31 85 301 4881