Data Engineering

Get your data
ready for AI.

Retrieving your data is the easy part. The hard part is making sure you can trust it. We build a data model that cleans and structures your marketing and CRM data so you can use it to create your own analyses, reports, and dashboards.

Schedule an intake

Trusted by 200+
companies & agencies

AI is only as smart as the data you feed it

These days, anyone can import data from Google Ads, GA4, or their CRM into ChatGPT or Claude and ask for an analysis. The answer looks convincing. But is it accurate?

Raw datasets are full of duplicate leads, channels with different names in each system, conversions that are counted twice, and tables that don’t align. AI has to figure all of that out on its own, over and over again. That takes time, and along the way, all sorts of things go wrong without you even noticing.

The result: insights that aren't quite right, and decisions you base on them.

Spend less time figuring out what a column means
No more analyses based on duplicate or incomplete data

Or call Lester directly:

now available at +31 85 301 4881

First structure, then insight

We do the groundwork before the analysis. We link your sources, clean up the data, and consolidate everything into a single data model. Each lead appears only once, each channel has a single name, and every conversion can be traced back to the campaign it came from.

Consider a lead who requests a quote via Google Ads on Monday and becomes a customer in your CRM three weeks later. In the raw data, these are two separate entries in two systems. In the data model, it’s a single customer journey, with revenue attributed to the correct campaign.

You can then run your own analyses on that dataset—using AI, in Looker Studio, or simply in a spreadsheet. The questions you ask may change, but the underlying foundation remains solid.

A single usable dataset instead of separate exports
Report on your own without having to consult a specialist every time

A Custom Data Model

Not a standard template, but a model that fits your customer journey, your KPIs, and the systems you already use.

Ready for AI

Clear tables and consistent definitions. AI doesn't have to guess what's meant, so you can use the answers it gives you.

From Click to Revenue

Advertising data, leads, and CRM results in a single model. This way, you can see which campaigns are bringing in customers—not just form submissions.

All your sources,
one clean dataset

We integrate your advertising channels, analytics, forms, call tracking , and CRM. Everything is consolidated, deduplicated, and standardized. What remains is a dataset you can work with—both now and whenever you have new questions in the future.

Combined data from all your systems
Standard Definitions for Leads, Channels, and Conversions

From Disparate Data to a
Workable Data Model

Step 1

Intake

During a free initial consultation, we'll discuss which questions you want to be able to answer and which systems are needed to do so.

Step 2

Proposal

You'll receive a concrete proposal with a clear investment amount. You'll know exactly what to expect from the start.

Step 3

Designing a Data Model

We determine how your data is aggregated: which sources, which definitions, and how leads and customers are linked together.

Step 4

Construction and Completion

We'll build the data model, connect the sources, and verify that everything is correct. You'll receive a clean dataset that's automatically updated and ready for you to start using right away. Would you like a dashboard as well? We'll build that for you, too.

Curious to find out what your data can tell you?

Tailored to your KPIs and systems
A single clean dataset as a foundation
Analyze it yourself, with or without AI