Offline Conversion
Tracking

Discover the real results of your advertising campaigns

You focus on online conversions, such as form submissions, but do you also know which leads will actually become customers?

With offline conversion tracking, you can link offline conversions such as sales, qualified leads, or paying customers back to your advertising platforms.

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Visualization of a SaaS product that sends offline conversions back to advertising platforms for better campaign optimization

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companies & agencies

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What is offline conversion tracking?

Offline conversion tracking is the measurement and reporting of results that do not occur directly online, but were initiated through your advertisements. Examples include a lead that later becomes a customer, a quote that is accepted, or a subscription that is taken out after contact with sales.

Normally, advertising platforms only see the first action, such as a form submission. Everything that happens after that, in your CRM or sales process, remains invisible. As a result, algorithms optimize based on volume, not real value.

  • Better performing campaigns
  • Lower costs per customer
Google Ads overview with imported offline conversions and improved ROAS via offline conversion tracking

Which offline conversions can you measure?

With offline conversion tracking, you decide which results are important to track. This varies depending on your business model and sales process. The most common offline conversions are:

  • Sales of paying customers
  • Qualified leads (e.g., SQLs or MQLs)
  • Closed deals or contracts
  • Subscriptions or upgrades
ATS and advertising platforms linked via offline conversion tracking to measure applications and candidates hired
subscription_started

Offline conversion tracking for Google Ads and more

We link offline conversions not only to Google Ads, but also to platforms such as Google Ads, Meta, LinkedIn, and TikTok.

This allows you to see not only where most leads come from, but also which channels generate the most customers. It may be that Meta generates a lot of leads, while Google has less volume but generates more customers.

board with insight into leads, qualified leads, and customers via offline conversion tracking.

Integrating offline conversion data

Offline conversion tracking works well when it aligns with how your team operates. We connect your advertising platforms to your existing systems, such as CRMs, ATSs, marketing tools, and proprietary software.

We have integrations ready for commonly used platforms. For platforms for which we do not yet have a standard integration, we create customized solutions. Your team's working methods do not need to change.

Overview of advertising platforms such as Google Ads, Meta, LinkedIn, and TikTok linked via offline conversion tracking

YesWeTrack helped us set up server side tracking and offline conversion tracking. This gives us more insight into which campaigns are important to us. YesWeTrack makes switching easy; they are really our lifeline for everything regarding tracking. Highly recommended!

5.0
Sophie van Gorsel
Marketing Manager - Makelaarsland

Collecting offline conversion data

To set up offline conversion tracking effectively, we map out your customer journey. This starts on your website and continues in your systems, such as your CRM, proprietary software (SaaS), or ATS (recruitment). This allows us to record what happens after the online conversion and which actions generate value.

  • Customized connections with your systems
  • No standard solution, but tailored to your process
  • We speak the language of your developer
saas-offline-conversion-tracking-import-flow

Sending data back to advertising platforms

Once the data has been retrieved from your systems, we send it back to your advertising platforms, such as Google Ads, Meta, LinkedIn, and TikTok. We set up the links in such a way that the algorithm learns from your customers, turnover, or accepted deals. This improves the performance of your campaigns and allows you to focus on quality and return on investment.

  • Better performance per advertising platform
  • Beat your competition in ad auctions
  • Stronger position in advertising auctions
  • Campaigns that learn smarter and perform better structurally
Diagram of the process whereby offline conversion data is sent back to advertising platforms for better campaign optimization

How does offline conversion tracking work ?

Offline conversion tracking shows what happens after the online conversion. Not just the form or the click, but the steps that follow: a lead becoming a customer, a trial converting to a paid subscription, or a job applicant actually being hired.

In the video below, we show how this works in practice.

Results of offline conversion tracking with YesWeTrack

All-in Tracking
Offline Conversion Tracking (OCT)
Server Side Tagging

How Informer uses campaign budgets more intelligently by targeting customers

-45%
adspend
+38%
conversion rate
Read more
All-in Tracking
Offline Conversion Tracking (OCT)
Privacy Compliance & Consent Mode (V2)
Server Side Tagging

How Makelaarsland now focuses on real purchases and sales

Makelaarsland wanted to get a grip on the actual yield of their advertisements. Thanks to an All-In Tracking implementation, the marketing team now focuses on concrete sales and purchases of homes.

+42%
homes sold
-34%
adspend
Read more

Why YesWeTrack for Offline Conversion Tracking

We come from the world of online marketing agencies ourselves. There, we saw how campaigns were optimized based on forms and clicks, not on sales, customers, or revenue.

That's why we set up offline conversion tracking the way we would want it as marketers ourselves: letting advertising platforms learn from what really matters, namely revenue, qualified leads, and closed deals. With custom connections that link to your CRM and other systems.

  • Built by marketers
  • Customized connections with CRMs, software, and ATS systems
  • Full implementation
Visualization of CRM systems linked to advertising platforms for tracking offline conversions

Win in your industry with
offline conversion tracking

SaaS & Subscription Models

Affiliate Websites

Lead Generation Tracking

Marketing & Advertising Agencies

Recruitment industry
Overview of results achieved with YesWeTrack's offline conversion tracking, including improved ROAS and higher profits from advertising campaigns.

Frequently Asked Questions About Offline Conversion Tracking

Profile photo Lester

Find out which campaigns actually bring in customers

  • Focus on net results
  • Stop focusing on leads
  • See which leads are generating revenue for you
Schedule an intake
or call Lester: +31 85 301 4881