How Makelaarsland now focuses on real purchases and sales
Makelaarsland wanted to get a handle on the actual return on their ads. Thanks to an All-In Tracking implementation with offline conversion tracking on sales data, the marketing team now focuses on concrete sales and purchases of homes.
Results achieved for Makelaarsland
From lead management to turnover management
Lack of insight hindered growth
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Campaigns were optimized for lead volume, not quality
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No insight into which advertisements actually led to purchases and sales
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Inability to measure the sales process
Data-driven choices based on real results
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Complete tracking of the customer journey from lead to purchase or sale
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Optimization on sales and purchases instead of leads
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100% control over ROI per channel and campaign
Custom integration with marketing and development
Makelaarsland uses a self-developed system, which requires a smart and precise approach. That is why we sat down with both the marketing team and the developers.
Together with marketing, we determined which moments in the customer journey are really important to measure, from a home registration to an actual sale registration.
We then coordinated with the development team on how we could retrieve these data points in real time and integrate them technically correctly.
The result is seamless, customized tracking that perfectly matches their internal processes and marketing goals.
Why this worked
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Customised tracking
All-In Tracking made the entire conversion path transparent. Custom-integrated with Makelaarsland's own developed system
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Linking actual turnover to ads
Revenue data is automatically linked to advertising platforms, allowing algorithms to steer more intelligently.
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Focus on quality over quantity
The focus shifted from many leads to relevant purchases and sales, resulting in better campaign performance.
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Less waste, more return
Thanks to better insights, the advertising budget has been used more efficiently.
YesWeTrack helped us set up server side tracking and offline conversion tracking. This way we comply with the right regulations and we get better insight into which campaigns are important to us. YesWeTrack makes switching easy; they are really our lifeline for everything regarding tracking. Highly recommended!
