From bad publicity to compliant measurement
In November 2023, the SGP unexpectedly made the news. An investigation by NOS revealed that several political parties were unknowingly placing tracking cookies on their websites, violating the cookie law. The SGP acted quickly: with help from YesWeTrack, the party is now fully privacy-compliant.
Results achieved for SGP
Bad publicity by NOS
On Nov. 8, 2023, NOS released an article showing that several political parties were unwittingly placing tracking cookies without the website visitor's consent.
Also at the SGP, third-party cookies such as Facebook and Google were automatically loaded without explicit consent.
The party was unaware of this and wanted to get it right the first time. That is why the SGP engaged YesWeTrack that very same day.
Fast action from YesWeTrack
On the day of the article, we switched gears at lightning speed. We tackled the SGP's entire tracking implementation so that all data collection was fully compliant from then on. Only after explicit permission is cookies loaded and data forwarded as it should be.
