How Sportpoeder got a grip on affiliate and app data
Sportpoeder made the move from driving clicks and reach to driving real-time insight into purchases and active app users, thanks to smart tracking and direct links to partners.
Results achieved for Sportpoeder
From assumptions to action
Before YesWeTrack, Sportpoeder was primarily driving clicks and reach toward their affiliate partners. But: what did those clicks yield? And which ad campaigns generated active app users? Without this insight, much steering was still based on a feeling.
With our All-In Tracking and Data Visualization that changed. We visualized all the crucial links of the customer journey, from app usage to purchases from affiliate partners.
For: Advertising without insight
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No visibility on affiliate purchases
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Only clicks to partners measurable
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No connection with app data
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No ROAS on affiliate campaigns
After: Steering on performance
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Real-time insight into affiliate purchases via all partners
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Full measurability of purchases & commission
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Full insight into app downloads and active users
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Ads drive value
Smart connections with affiliate partners
Previously, Sportpoeder received monthly exports of affiliate purchases from their partners, too late and too limited to really optimize campaigns properly. That's why we went one step further.
We realized direct technical links with ESN and Upfront, so affiliate purchases are now measurable in real time, without the intervention of an affiliate platform. This custom solution enables Sportpoeder to optimize campaigns in a targeted way for actual value - a benefit for both Sportpoeder and its partners.
In addition, we ensured full integrations with Awin and Tradetracker , so that affiliate partners who run via these platforms are also fully and accurately measured. This created one powerful, all-in tracking solution with reliable and complete affiliate data in real time.
We are super happy with the Tracking of YesWeTrack! Much more insight for our company which we translate back to the advertisements.
App tracking: from install to engagement
To really understand which ads were delivering value, we looked beyond just conversions from the website. We also completely mapped out Sportpoeder s app.
Thanks to our tracking solution, Sportpoeder now has insight into:
- The number of app installs per campaign
- Which users are active in the app
- What purchases are made through the app
This data is fed back to advertising platforms, allowing campaigns to be automatically adjusted to users with real value.
