Measure telephone conversions
in Google Analytics.
We automatically forward incoming phone calls to Google Analytics, including campaign data and possibly even lead quality. This not only allows you to see who is calling, but also which campaigns and channels are generating valuable calls.
The result: full insight into your customer journey directly in Google Analytics 4. You see exactly which campaigns, keywords and channels result in valuable conversations and customers. This allows you to make decisions based on real data instead of assumptions.