Integrate Microsoft Dynamics 365 with Google Analytics

Want to know which campaigns are not just generating leads, but actual customers? Our Microsoft Dynamics 365 integration with Google Analytics connects marketing and sales data, so you know exactly where your profits are coming from.

Instead of measuring what happens on your website, you now drive your ad algorithm with data from Microsoft Dynamics 365: leads that are qualified, deals that are closed and revenue that really counts.

See lead data from Microsoft Dynamics 365, in Google Analytics
More converting leads from Google Analytics

Use the data from Microsoft Dynamics 365,
to optimize your Google Analytics campaigns.

Instead of optimizing on numbers of leads, include lead quality from Microsoft Dynamics 365 in your Google Analytics campaign optimization. As a result, you no longer waste budget on campaigns that run at a loss, due to poor quality leads.

Realtime Conversions from Microsoft Dynamics 365 to Google Analytics
No change to the current way of working within Microsoft Dynamics 365

What you leave out in Google Analytics

You focus on numbers instead of quality
You don't know which leads will convert
You have no insight into the actual profit per campaign
You miss the feedback from Microsoft Dynamics 365 sales data
Optimizing your algorithms for the wrong signals

Following an integration with Microsoft Dynamics 365

Focus on valuable leads, not just volume
Measure the entire customer journey, including sales results
Gain insight into which campaigns are costing you money
Optimize advertising algorithms with better data
Give your algorithms better data than your competitors

This is how integration works

Step 1

Click & form

A visitor clicks on your Google Analytics ad and fills out a form. All attribution data, such as click id, browser data, etc. are captured and associated with the new lead.

Step 2

Lead in Microsoft Dynamics 365

The lead enters Microsoft Dynamics 365, where you follow up. You continue to work as you are used to, without any additional actions or adjustments to your process. We ensure in the background that all data is automatically linked and forwarded.

Step 3

Conversion signal back

As soon as a lead qualifies or becomes a customer, YesWeTrack automatically sends a conversion signal back to Google Analytics. This way, the algorithm learns which leads are really valuable and immediately adjusts your campaigns for better returns.

Step 4

Smarter optimization

Your advertising algorithm optimizes directly on this data. You can see at a glance which campaigns are performing the best and no longer steer on completed forms, but on real customer value.