Server Side Tagging

Browsers block cookies, adblockers block scripts and privacy rules become stricter. More and more data is disappearing, while you need that data to optimize campaigns.

Client side tracking is simply not enough. You miss important conversions, your algorithms get less input and you lag behind competitors who do have their data collection in order.

Advertising algorithms are increasingly dependent on good, reliable data. Server Side Tagging lays the foundation for a solid tracking structure that can withstand adblockers and browser restrictions such as ITP.

With this first-party tracking method, you collect more and better data - exactly what is needed to drive your campaigns smarter and perform better.

Server Side Tagging is a means, not an end solution. Many parties only offer hosting or a standard server side tagging setup, but that won't make the difference in the ad auction.

At YesWeTrack, we look further. We build complete tracking structures that align with your systems, goals and customer journey, resulting in better insights, smarter algorithms and more net profit per euro of ad budget.

From ad channels to internal tools, we build custom links that fit your situation perfectly and ensure the right data gets to the right place.