Why
YesWeTrack was created
YesWeTrack didn't start as a company, but as a solution to a frustration.
Lester worked at the marketing agency Reward and saw how campaigns often did not perform optimally, not because of bad strategy, but because of poor data. Together with Jack, who brought both technical and marketing knowledge, they started building tracking solutions that did work. They delivered better insights, smarter optimizations and more results for the marketing agency's clients.