Optimize for customers,
not just leads

Get more out of your lead generation ads

Many advertisers measure leads, but lack the context that really makes a difference. With our tracking solutions, you see not only what happens, but why, from lead to actual paying customer.

No more standard events, but tailor-made solutions that match your campaigns, customer journey and systems.

  • Maximum performance, privacy-proof
  • We understand devs and marketers

Make data
your advertising advantage

Where you are currently missing out on results

  • You focus on numbers instead of quality

  • You don't know which leads will convert

  • You have no insight into the actual profit per campaign

  • You miss the feedback of sales data

  • Optimizing your algorithms for the wrong signals

This is how we solve it

  • Focus on valuable leads, not just volume

  • Measure the entire customer journey, including sales results

  • Gain insight into which campaigns are costing you money

  • Optimize advertising algorithms with better data

  • Give your algorithms better data than your competitors

Aim for profit,
not lead quantity

YesWeTrack helps lead generation companies to focus on what really matters: quality over quantity. No more assumptions, but insight into which campaigns generate profit and which leads actually convert. With tracking that works, you get more out of your budget, your advertising algorithms perform better and you optimize campaigns based on real results.

  • Optimize for leads that convert
  • Insight into the complete customer journey
Lead generation OCT insights

Trusted by 200+
companies & agencies

Collecting data

To be able to focus on results, you need the right data. That's why we map out all possible contact moments: from an initial click to a phone call or completed contact form. For companies where phone calls play an important role, insight into telephone conversions is an essential part of this setup. We link online interactions to offline data from your CRM or backend via offline conversion tracking for lead generation campaigns. Fully customized, integrated with the systems you already use, without having to change anything about the way you work.

  • Linking online contact moments to offline data
  • Integration with your current systems, no changes in your working methods

YesWeTrack helped us set up server side tracking and offline conversion tracking. This way we comply with the right regulations and we get better insight into which campaigns are important to us. YesWeTrack makes switching easy; they are really our lifeline for everything regarding tracking. Highly recommended!

5.0
Sophie van Gorsel
Marketing Manager - Makelaarsland

Integrating data

Once we have collected all the data, we ensure smart connections with your advertising platforms. This way, algorithms can optimally control the quality of your leads and you can see exactly which campaigns really contribute to your results. The data we pass on is complete, reliable and precisely tailored to the platform, so that it can make optimal use of it.

  • Competitive advantage in your advertising campaigns
  • More results by optimizing lead quality

Integrated into your
current working method

You don't have to adjust anything in your current sales process. We connect directly to the systems you currently use, such as your CRM. We have standard integrations ready for frequently used platforms. Does your team work with something else? Then we create a custom solution, fully aligned with your working method.

Focus on profit, not volume

Don't focus on the number of leads, but on what really counts: turnover and profit from your campaigns

Competitive advantage

Better data allows advertising algorithms to optimize much faster and better, giving you better results than your competitors.

Insight into lead quality

See exactly which campaigns generate valuable leads and which ones generate bad leads, so you can spend your budgets much more effectively.

From data to
data-driven action

Your data only means something if you know how to steer it. With our dashboards, you get insight into what works and what doesn't at a glance. No overload of figures, but clear reports tailored to your KPIs and growth goals.

  • Actionable dashboards tailored to your KPIs
  • See at a glance what needs attention
  • No unnecessary information, only what you need
Profile photo Lester

Curious about what is possible for your situation?

  • Insight into your entire customer journey
  • Focus on net results
  • Privacy-proof & GDPR-compliant
  • Get more return on your adspend