From leads to profits: how The Neon Company drives marketing for real results
Lots of requests, but no insight into quality. Thanks to All-In Tracking and smart Data Visualization, The Neon Company now knows exactly what works and what doesn't.
Results achieved for The Neon Company
From steering for leads to profits
Previously driven by volume, now driven by profit. The Neon Company knew where applications were coming in, but which ones were really interesting and converted?
For the collaboration
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No distinction between leads and deals won
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Ad algorithms optimized for leads, not deals
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Lots of budget to Meta without yielding returns
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No dashboard or linkage between data and results
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Decisions based on feelings rather than data
After the collaboration
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Drive accepted bids within advertising platforms
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Meta budget shifted to Google based on earnings data
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Daily insight into profits per channel via custom dashboard
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Marketing now steers by margin, not cost per lead
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Multiple attribution models for fair valuation
From data chaos to guiding insight
The power was not in one single tool, but in the custom implementation in which tracking, integration and visualization were cleverly connected. This gave The Neon Company a grip on their entire marketing funnel.
All-in tracking for insight into ad platforms
We linked all touchpoints, from click to accepted offer and sent that data back to Google and Meta in real time. Result: campaigns learning real value.
Fully integrated into The Neon Company's way of working
The solution aligns with how the team works. No extra manual steps, but automation that simply fits within the existing processes.
Own dashboard to see actual profit per platform
No more standard reporting. This dashboard shows daily profits by channel, with multiple attribution models, regardless of what Google or Meta themselves say.
Benefits for The Neon Company
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Tracking with a full picture
Drive real conversions (accepted offers) that contribute to the bottom line.
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Platform-independent insight
A proprietary dashboard with independent attribution models that goes beyond and is more honest than Meta or Google insights.
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Driving profits, not leads
Marketing decisions are made based on margin by channel.
With YesWeTrack's All-In tracking solutions, we can easily pass on information to the Ad Providers that convert leads in order to act on this.
Even in our Custom Made system the integration was very easy and adaptable to our wishes.
