Want to know which campaigns aren't just generating leads, but actual customers? Our Salesforce integration with Google Analytics connects your marketing and sales data so you know exactly where your profits are coming from.
Instead of measuring what happens on your website, you now drive your ad algorithm with data from Salesforce: leads that are qualified, deals that are closed and revenue that really counts.
Instead of optimizing on numbers of leads, include lead quality from Salesforce in your Google Analytics campaign optimization. As a result, you no longer waste budget on campaigns that are losing money, due to poor quality leads.
You focus on numbers instead of quality
You don't know which leads will convert
You have no insight into the actual profit per campaign
You miss the feedback from Salesforce sales data
Optimizing your algorithms for the wrong signals
Focus on valuable leads, not just volume
Measure the entire customer journey, including sales results
Gain insight into which campaigns are costing you money
Optimize advertising algorithms with better data
Give your algorithms better data than your competitors
Step 1
A visitor clicks on your Google Analytics ad and fills out a form. All attribution data, such as click id, browser data, etc. are captured and associated with the new lead.
Step 2
The lead enters Salesforce, where you follow up. You continue to work as you are used to, without any additional actions or adjustments to your process. We ensure in the background that all data is automatically linked and forwarded.
Step 3
As soon as a lead qualifies or becomes a customer, YesWeTrack automatically sends a conversion signal back to Google Analytics. This way, the algorithm learns which leads are really valuable and immediately adjusts your campaigns for better returns.
Step 4
Your advertising algorithm optimizes directly on this data. You can see at a glance which campaigns are performing the best and no longer steer on completed forms, but on real customer value.
